Webinars
This tech-driven form of communication allows companies to virtually engage with their audiences. Webinars are an effective tool in reaching dermatologists to create brand awareness, share the latest research and demonstrate leadership in the specialty. Below, we’ll discuss how webinars can aid your company in reaching dermatologists and how Dermatology Authority can help.
What Are Webinars?
By definition, webinars are a type of presentation or “seminar” broadcasted online. These virtual meetings are hosted either in real-time or recorded in advance. Typically, webinars take place via a webcam and microphone. Webinars allow participants to attend meetings remotely and, in some cases, they’re able to engage with the speaker or moderator directly.
Webinars are different from traditional in-person events in that they allow a large number of people to attend the same event at the same time, regardless of where they’re located. With just a computer or smartphone — and an Internet connection — webinars have completely eliminated the need for a physical meeting space. Therefore, they’re easier to organize than face-to-face conferences in addition to being more cost-effective.
How Can Webinars Help You?
Webinars do their best to simulate in-person events and have become increasingly popular since they’re able to save companies and attendees time and money. The main goal, however, is to instruct, demonstrate or educate the audience. So how can webinars help you?
Pharmaceutical companies and device manufacturers can use webinars to educate dermatologists and their staff about topics including current research, new products and devices, practice issues, trends in medicine, and more. Hosts of these presentations are often well-respected dermatologists who are experts in the field. Therefore, the audience can trust that they’re going to receive valuable, unique, and interesting information. In turn, this builds trust in your company.
In addition to building credibility, webinars can help you:
- Expand your audience
- Generate sales leads
- Nurture new or current relationships
Why Choose Dermatology Authority For Webinars?
Dermatology Authority has the experience and relationships to create successful webinar programs for your company. With over 30 years of experience with top leaders and innovators in the field – plus an exclusive network of 97% of dermatologists in the U.S. – we have the industry knowledge and connections that can help you maximize your reach. We offer customized packages that can help your company turn its target audience into brand loyalists.