Speaker Programs
In the ever-changing specialty of dermatology, speaker programs have been proven to be effective in keeping providers up to date with the latest research on drugs and devices. Speaker programs also serve as a platform for product launch announcements and networking. Overall, speaker programs educate dermatologists about best practices while generating new leads and sales for industry partners.
What Are Speaker Programs?
Speaker programs are sponsored events at which a pharmaceutical company or device manufacturer invites a dermatologist to deliver a high-quality lecture on behalf of their product or device. During these presentations, fellow dermatologists receive the proper training and education on the latest innovations by an industry expert. As a result, attendees can increase their knowledge and skill level while discussing outcomes, risks and benefits, and more. These speaker program events help pharmaceutical companies and device manufacturers retain and even bring in new customers.
Historically, these speaker programs take place face-to-face. However, many companies have done away with this or converted to webinars, which eliminate the need for in-person interactions. Here are the benefits of each:
In-person
- Immersive experience for participants
- Face-to-face interactions and networking
- Hands-on training and workshops
- Live patient demonstrations
- More engaged audience
Virtual
- No venue necessary
- No geographical boundaries
- Open to a wider audience
- Increases availability of speakers
- Ability to participate from home or office
- Caters to dermatologists who are less likely to interact in a social setting
- Saves time and eliminates overhead fees
How Can Speaker Programs Help You?
Speaker programs remain one of the most widely used strategies for increasing engagement with dermatologists. They are vital to raising awareness within the dermatology world and furthering a dermatologist’s professional development.
Speaker programs present a unique opportunity for companies and thought leaders to share their expertise in a way that attendees value. In addition, speaker programs can influence prescription patterns and raise brand awareness, as well as aid in fostering a healthy, ongoing relationship between industry representatives and dermatologists.
Why Choose Dermatology Authority for Speaker Programs?
At Dermatology Authority, we’re here to help you with speaker programs that communicate the latest research and developments that improve patient care. Our staff has over 30 years of relationships with top leaders and innovators in the dermatology field, and extensive experience with coordinating speaking engagements – both in-person and virtual.
Our extensive network of 97% of dermatologists in the U.S. maximizes your marketing reach, and our customized packages allow you to tailor your marketing to your target audience. Our team has the knowledge and ability to deliver award-winning programs that will help you turn practicing dermatologists into users, and young physicians into long-term brand advocates.