LinkedIn is the business professional of social media. If you have or are starting your own practice make sure to have a company page for the practice or add yourself as an employee. If you are looking for a position or looking to hire, LinkedIn is a great resource. Most profiles are public, so you can see their employment and education/work history.
Joining popular groups in the industry will also help you to gain connections and your profile will look more reputable. Spend about 10-15 minutes a day connecting with other people in the industry as well.
First thing is to sync your phone and email contacts to gain connections quickly, which should be repeated every six months. Next, you’ll want to work on your page and list your work experience, skills and endorsements, accomplishments and interests. Having all this content will help to grow your brand and show your experience and passion in the field. Sharing articles, blog posts, events and educational content that your target audience will find interesting is also important.
These tips will also help connect with your target audience on LinkedIn:
- Find referral sources from connections and relevant groups.
- Display your expertise to colleagues and industry partners through a professional profile.
- Post any job openings and take advantage of the public profiles of potential candidates.
- Post articles that share your expertise and experience.
In the end, know what each app is intended for. For example, Instagram is more visual, whereas Linkedin is more professional. Using them in ways that are beneficial to your audience will help boost engagement. At the same time, there are certain rules of engagement no matter what social media outlet you are using.
