High Deductible Plans and CCOF* Are Becoming Mainstream In 2018, more than 25% of persons covered by employer health plans are enrolled in high-deductible plans, and almost 90% of enrollees in …
Dear DA: How to Begin Working with Industries?
I would like to engage with pharma/medical device companies but I’m not sure how. What’s the best way to get involved with them? There are several ways to get involved with industry …
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Digital Marketing for Dermatologists
After spending wellover a decade of marketing in the dermatology industry as well as owning a digital marketing agency, I've compiled several key points that all dermatologist / medical practices must …
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Skin Cancer Foundation: Champions for Change Gala Raises $600,000
The Skin Cancer Foundation’s 22nd annual Gala raised $600,000 to support the organization’s educational campaigns, community programs, and research initiatives. More than 400 guests attended …
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How Outsourcing Services Can Benefit Your Practice: Considerations for a Busy Practice
View PDF Credentialing can be a tedious, time-consuming process. Outsourcing to someone with expertise can help. In recent years, credentialing has become much more important in any dermatology …
Interviewing A Potential New Physician for Your Dermatology Practice
View PDF Getting the most from the interview process—and finding the best long-term fit—requires preparation. Finding a new physician to fill a vacancy in your dermatology practice can go smoothly, …
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Finding the Right Provider for Your Practice
View PDF Follow specific guidelines and timelines to be able to acquire a provider that is well suited to your practice. Adding a provider to your team can be a daunting task. Competition is fierce …
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Recent Developments
View PDF FDA APPROVES DERMIRA’S QBREXZA CLOTH TO TREAT PRIMARY AXILLARY HYPERHIDROSIS The FDA has approved Qbrexza (glycopyrronium) cloth, an anticholinergic indicated for the topical …
2018’s Annual Young Physicians Networking Event Recap
The Derm Society of New York hosted their annual Young Physicians Networking Event on May 17th, 2018 and it was a roaring success! It was held at L'Oréal Headquarters at the beautiful 10 Hudson Yards, …
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Ask yourself these questions to get the most out of your PR investment
As the owner of Victory Public Relations, a health and beauty PR firm, I spend a significant amount of time chatting with people about public relations. It’s a conversation I always enjoy, in part …
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Finding the Right Provider for Your Practice
OBJECTIVES Establish needs and goals for the practice Develop a new physician business plan Establish recruitment process How to create a retentive and motivating environment Discuss …
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Considering Selling your Dermatology Practice?
For most of us, our business is something we put a lot of love, work and dedication into. Usually the idea to sell a business does not come easily. Either a change in lifestyle, a required move, or …
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Dear Derm Authority with Dr. Dendy Engelman
What was the most important lessons I learned my first years out in practice? Keep your eyes open, figuratively of course. In the field of medicine, things are changing so fast (yet so slow) so keep …
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How do I build a strong CV in the age of social media?
Your CV is your advocate. It documents and credentials your accomplishments for someone who has never met you. It’s your pitch for an interview. Many hiring physicians are reading your CV on their …
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Laser Therapy Pre-treatment
Q: Do you often do pre-treatment with topical medications before the laser therapy, especially when you treat darker skin types? I heard that it is better to use retinoid + hydroquinone for 6 weeks …
Full Skin Exam with No History – how do you handle?
On initial visits when patients state coming in for only “skin cancer screening”, and not aware of any issues, or requests “full skin exam” and no significant personal or family history, how do you …
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What Happens When Your Practice Is Purchased By a Private Equity Company?
Ron Lebow, JD A business attorney addresses an increasingly common question. Generally, you can expect to get a purchase price based on a multiple of EBITDA (Earnings before interest, tax, …
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What You Need to Prepare for Selling Your Medical Practice
Financials Business tax returns for at least prior two yrs and a year to date income statement Quantity, and collections by cpt code for year to date and the previous 2 or 3 years Prior …
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How Dermatologists Should Use LinkedIn
LinkedIn is the business professional of social media. If you have or are starting your own practice make sure to have a company page for the practice or add yourself as an employee. If you are …
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Treating Skin of Color Patients
What are the more common complaints or maladies that you see in skin of color patients and what resources do you recommend for new practitioners who want expand their understanding of them? The US …
What is new in digital marketing?
There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice. Here is the …
Questions to Ask Before Bringing on a Provider
Do you have enough patients? Do you have enough staff? Is there enough space? What is the work schedule and locations needed? What does this practice need? What qualities are you …
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How Do I Best Use Social Media to Build my Practice?
Using social media to engage current and prospective clients is fast becoming a non-negotiable part of marketing. At the same time, it can become overwhelming to know where to begin or how to approach …
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How do I start building my brand?
Every successful brand has a creative personal logo, business card, website, or landing page at minimum, and social media accounts. These all need to be branded with the same information across all …