As the owner of Victory Public Relations, a health and beauty PR firm, I spend a significant amount of time chatting with people about public relations. It’s a conversation I always enjoy, in part …
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OBJECTIVES Establish needs and goals for the practice Develop a new physician business plan Establish recruitment process How to create a retentive and motivating environment Discuss …
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For most of us, our business is something we put a lot of love, work and dedication into. Usually the idea to sell a business does not come easily. Either a change in lifestyle, a required move, or …
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What was the most important lessons I learned my first years out in practice? Keep your eyes open, figuratively of course. In the field of medicine, things are changing so fast (yet so slow) so keep …
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Your CV is your advocate. It documents and credentials your accomplishments for someone who has never met you. It’s your pitch for an interview. Many hiring physicians are reading your CV on their …
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Q: Do you often do pre-treatment with topical medications before the laser therapy, especially when you treat darker skin types? I heard that it is better to use retinoid + hydroquinone for 6 weeks …
On initial visits when patients state coming in for only “skin cancer screening”, and not aware of any issues, or requests “full skin exam” and no significant personal or family history, how do you …
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Ron Lebow, JD A business attorney addresses an increasingly common question. Generally, you can expect to get a purchase price based on a multiple of EBITDA (Earnings before interest, tax, …
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Financials Business tax returns for at least prior two yrs and a year to date income statement Quantity, and collections by cpt code for year to date and the previous 2 or 3 years Prior …
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LinkedIn is the business professional of social media. If you have or are starting your own practice make sure to have a company page for the practice or add yourself as an employee. If you are …
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What are the more common complaints or maladies that you see in skin of color patients and what resources do you recommend for new practitioners who want expand their understanding of them? The US …
There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice. Here is the …